Physical Model&Led Display&3D Animation

An immersive industrial display combining physical scale models, 4-sided LED displays and custom 3D digital twin content for engaging marketing events.

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1. Project Background

Creating A New Way To Showcase Complex Industrial Solutions

Johnson Controls is a global leader in smart building technologies, providing solutions for building automation, energy efficiency, fire safety and security.

For the Innovation Studio Roadshow, Johnson Controls planned a multi-country European marketing event designed to bring its innovative solutions closer to customers across different cities.

Unlike traditional product presentations using catalogs, posters or static displays, Johnson Controls wanted a more engaging way to:

• Demonstrate complex product solutions
• Help customers quickly understand application scenarios
• Create memorable brand experiences
• Support customer communication during sales events

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2. Project Challenge

How To Demonstrate Complex Solutions In A Portable Exhibition Format?

The challenge was not only to display products, but to create a complete experience that could travel across multiple European locations.

The solution needed to achieve:

1. High-impact visual presentation

Products needed to immediately attract visitors and create strong first impressions.    

2. Clear product communication

Many industrial products are difficult to understand through physical appearance alone.

Customers needed to see:

• Where the product is used
• How it works
• What value it creates    

3. Efficient transportation and repeated deployment

Because the event would travel across multiple European cities, the solution needed to be:

• Durable
• Easy to install
• Easy to transport
• Reusable

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3. VertiModel Solution

A Portable Immersive Product Demonstration System

VertiModel developed a customized exhibition solution combining:

Physical Product Models

Four-Sided LED Interactive Display Base

Custom 3D Application Animation

The solution transformed traditional product displays into immersive storytelling experiences.

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4. Physical Model + Digital Experience Integration

Making Products More Understandable Through Visual Storytelling

Each Johnson Controls product model was integrated with a customized LED display base.

The LED screens displayed:

• Product application environments
• Working scenarios
• System integration demonstrations
• Real-world usage experiences

Instead of simply showing a product, visitors could understand:

               "Where it is used, how it works, and why it matters."            

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5. Customized LED Display Base Design

To accommodate different product sizes, VertiModel developed two standardized LED base configurations:

Model A:

L1000mm × H1000mm × W500mm

Suitable for:

• Compact product models
• Small equipment demonstrations

Model B:

L1000mm × H1000mm × W1000mm

Suitable for:

• Larger product models
• More complex demonstrations

Each base integrates:

• Four-side LED screens
• Power management
• Product mounting structure
• Modular installation system

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6. Designed For Global Roadshow Deployment

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A Solution Built For Multiple Countries And Repeated Use

Unlike traditional exhibition displays, this system was designed specifically for mobile marketing events.

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Quick Installation & Product Replacement

The product models and LED bases use a modular connection system.

Benefits:

• Fast installation
• Easy replacement
• Reduced setup time
• Flexible product combinations

Different products can share the same LED display platform.    

Easy Transportation & Mobility

Each LED base is equipped with:

Hidden Universal Wheels

Providing:

• Easy movement
• Fast venue arrangement
• Flexible booth adjustment

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7. Professional Transportation Protection

Designed For International Logistics

Considering repeated transportation between European cities, VertiModel designed customized aviation cases.

Features:

Customized Flight Cases

• Professional protection
• Suitable for international transportation

Three-Layer Shock Protection System

Ensures:

• Model safety
• Structural stability
• Damage prevention during transit

Side Opening Design

The customized side door allows:

• Fast unpacking
• Quick LED base deployment
• Improved event efficiency

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8. Engineering For Long-Term Reliability

Built To Withstand Multiple Event Cycles

The product models use:

Aluminum Alloy Internal Framework

Advantages:

• Lightweight
• Strong structural stability
• Resistant to deformation
• Suitable for repeated transportation

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9. Flexible Digital Content Management

Adaptable Content For Different Marketing Scenarios

The LED display content can be easily updated.

This allows Johnson Controls to:

• Introduce new products
• Update application scenarios
• Customize messages for different markets

The same hardware platform can support future marketing campaigns.

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10. Project Results

Creating More Engaging Customer Interactions

The immersive product demonstration approach delivered significant benefits:    

Enhanced Customer Engagement

Compared with traditional product displays, the combination of physical models and digital animation created:

• Stronger visual impact
• Longer visitor engagement
• More memorable experiences    

Improved Sales Communication

The solution helped Johnson Controls sales teams:

• Explain complex solutions more effectively
• Demonstrate product applications clearly
• Build stronger customer confidence    

Increased Purchase Intent

The innovative presentation method generated:

• Higher customer interest
• More positive feedback
• Increased project discussion and purchase intention during events

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11. Key Features Summary

1. Physical + Digital Integration: Creates immersive product experiences

2. Four-side LED Display: 360° visual communication

3. Modular Design: Easy product replacement

4. Reusable LED Base: Reduces future event costs

5.Hidden Wheels: Fast venue deployment

6.Aviation Case Packaging: Safe international transportation

7.Aluminum Structure: Ensures long-term durability

8.Replaceable Digital Content: Supports future campaigns

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Creating Experiences Beyond Traditional Product Displays

Through the integration of precision physical models, interactive LED displays and customized 3D visualization, VertiModel helped Johnson Controls transform complex industrial solutions into engaging customer experiences.

This mobile immersive exhibition system enables global brands to communicate their technology more effectively, create stronger customer connections and support business growth across markets.