DCD Event | Data Center Product Scale Model
A high realistic scale model helping Johnson Controls create an impressive product showcase experience at DCD Event
1. Project Background
Creating A Memorable Product Experience For Data Center Professionals
As one of the world's leading providers of smart building and data center solutions, Johnson Controls participated in the DCD (Data Center Dynamics) event to showcase its innovative technologies and solutions to industry professionals.
For this event, Johnson Controls required a product display solution that could:
- Clearly communicate the structure and design of its data center equipment
- Capture visitors' attention in a competitive exhibition environment
- Create a memorable interaction experience with customers
- Demonstrate product value beyond traditional images and technical drawings
Traditional display methods such as posters, brochures and digital screens often make it difficult for visitors to fully understand complex industrial equipment.
Therefore, Johnson Controls sought a more impactful physical representation of its product.
2. Project Challenge
Turning Complex Data Center Equipment Into A Powerful Visual Experience
Data center infrastructure products contain sophisticated structures and technical details.
The challenge was to create a model that could achieve both:
Visual Impact
The model needed to become a centerpiece at the exhibition, attracting visitors and encouraging deeper engagement.
High-Level Realism
The model needed to accurately reproduce:
- Product appearance
- Structural details
- Material textures
- Industrial finishing quality
Transportation Reliability
As an exhibition product, the model needed to withstand:
- Long-distance transportation
- Multiple handling processes
- Repeated event usage
A balance between visual precision and structural durability was essential.
3. VertiModel Solution
A 1:8 Precision Scale Model Designed For Professional Exhibition Display
VertiModel developed a customized product showcase model with a scale ratio of: 1:8
Despite being a scaled representation, the final model reached an impressive physical length of:1000mm
This large-scale format allowed visitors to clearly observe product details and created a strong visual presence at the DCD event.
4. Engineering Design & Manufacturing Process
Combining Industrial Engineering With Precision Model Craftsmanship
To achieve both realism and durability, VertiModel adopted a hybrid manufacturing approach.
Step 1: Aluminum Alloy Structural Framework
The internal structure was first engineered using an aluminum alloy framework.
Benefits:
- High structural strength
- Lightweight construction
- Excellent dimensional stability
- Protection during transportation
The reinforced internal structure ensured that the large-scale model remained stable throughout logistics and exhibition deployment.
Step 2: Precision 3D Printed Components
Complex product details were recreated through advanced 3D printing technology.
This enabled:
- Accurate reproduction of intricate components
- Fine structural details
- Consistent product appearance
Step 3: Professional Surface Finishing
After component production, each part underwent:
- Surface preparation
- Metallic coating treatment
- Professional painting process
The final finish created a realistic industrial appearance matching the original product.
Step 4: Precision Assembly
All components were carefully assembled and adjusted manually.
The final model achieved:
- Accurate proportions
- Realistic details
- Professional exhibition quality
5. Exhibition Impact
Creating A Stronger Connection Between Products And Customers
At the DCD event, the Johnson Controls product model became a key attraction point.
Compared with conventional product presentations, the physical scale model allowed visitors to:
- Observe product structure from multiple angles
- Better understand complex equipment design
- Experience the product concept intuitively
The highly realistic model successfully captured visitor attention and created stronger engagement during customer interactions.
6. Customer Feedback & Recognition
Delivering A Result Beyond Expectations
The final exhibition model received strong recognition from both visitors and the Johnson Controls team.
The product display:
- Enhanced the overall exhibition presentation
- Helped customers better understand the solution
- Created a memorable brand experience
Following the event delivery, Johnson Controls specifically sent a recognition email expressing appreciation for the quality and professionalism of the delivered model.
7. Why This Project Matters
Beyond A Model — Creating A Powerful Communication Tool
For complex industrial products, customers often need more than technical specifications.
A carefully designed physical model transforms abstract technology into a visual and memorable experience.
Through precision engineering and craftsmanship, VertiModel helped Johnson Controls:
- Present advanced data center solutions more effectively
- Increase visitor engagement
- Strengthen customer communication
- Create a premium exhibition experience